Tuesday, August 31st, 2010
As you approach the supermarket’s automatic doors you walk onto a conveyer belt where your retina is scanned, your bone structure is measured, and your weight flashes on a flat screen in big red numbers before the glass doors open to let you inside to do your shopping. As you place your hands on the steering bar of your shopping cart a gentle voice speaks softly to you from a speaker embedded in the cart. “You are 63 pounds overweight. Please do not attempt to enter aisles number three, four, and five.”
You meander through the store adding items to your cart: 1% milk, low fat cheese, fake eggs, fake butter, low fat hamburger, chicken wings, a frozen pizza, ice cream, a frozen chocolate cake, frozen french fries, frozen corn dogs, mayonnaise and bread. It’s too far to walk to the produce aisle. You look at it in the distance, all the brightly colored fruits and vegetables. Then you follow the orange glow of Doritos in aisle three.
As you enter the aisle, a laser grid slams down in front of you from ceiling to floor and the wheels on your shopping cart stop turning so fast your chest bashes into the steering bar. From somewhere below the chicken wings and frozen pizza the voice says, “You are 63 pounds overweight. Please do not attempt to enter aisles number three, four, and five.”
It seems unfair. It’s a free country. You ought to be able to buy what you please, eat what you please. You’re frantic for a diet cola and a couple bags of Pepperidge Farm Cookies. You make a run for aisle four, panting, sweating, almost crying. The same thing happens. The laser grid shuts off the aisle, your cart stops suddenly, and you crash into it. “You are 63 pounds overweight. Please do not attempt to enter aisles number three, four, and five.”
Now people are looking at you. Instead of shopping, you cruise the store for a skinny kid. “I’ll give you a buck if you go get me a bag of Doritos, some chocolate cookies, and a diet soda, and bring them here and put them in my cart.”
“Will you buy me a box of Superhero Crunch with the free Gamekid widget inside?”
“Sure. Get me some Cheetos, too.”
Now you’re feeling smug because you think you’ve beat the system. You worked up a sweat shopping for junk food. You’re feeling free and easy. You’re panting, but you pant all the time.
In the checkout line the voice speaks to you with a pleasant mechanical lilt. “Please swipe your shopper’s card to continue.”
You swipe your card and load your groceries onto the cashier’s conveyer as you dream of the chocolate cake, trying to decide if it will taste better frozen or thawed. Thankfully frozen desserts are in the same aisle as frozen vegetables. Ha! They can’t keep you away from everything.
As the bar code scanner reads the package on the frozen cake, the voice returns. “You are 63 pounds overweight. This item may not be purchased.” The cashier takes the cake off the conveyer and puts it on a shelf under the counter. Your eyes fill with tears.
The Doritos pass the scanner. “You are 63 pounds overweight. This item may not be purchased.”
The Cheetos pass the scanner. “You are 63 pounds overweight. This item may not be purchased.”
The cookies. “You are 63 pounds overweight. This item may not be purchased.”
The ice cream. “You are 63 pounds overweight. This item may not be purchased.”
The Superhero Crunch. “You are 63 pounds overweight. Although this item may be purchased, it is not recommended.”
The frozen pizza. “You are 63 pounds overweight. Although this item may be purchased, it is not recommended.”
The frozen french fries. “You are 63 pounds overweight. Although this item may be purchased, it is not recommended.”
Your hands begin to tremble. The cashier presses the panic button and the store manager walks over looking smug. “You know the rules,” she says.
“But I’m hungry. I’m really hungry.”
“You know the rules.”
“It’s not fair. It’s not right. This is so wrong. I should be able to eat what I want. It’s a free country.”
“Yeah. Everything but healthcare.”
You look around for the comfort of another fat person. There are a dozen of them, eyes cast to the floor, hunkered over their groceries. No one will make eye contact with you. You are completely alone, publicly humiliated by a pre-recorded voice.
On the way out of the store you walk between two scanners to the automatic doors. A voice speaks from above. “You are 63 pounds overweight. You have purchased approximately 32,000 calories. You have not purchased any fresh vegetables. You will automatically be charged an additional one tenth of one cent per calorie. $32 will be contributed in your name to your local hospital. Thank you.”
As you lug your grocery bags across the parking lot to your car an electronic billboard lights up and a beautiful woman holds a box of diet food. She smiles at you and says, “You are 63 pounds overweight. Return to the store now for special discounts on Weight Watchers Seven Day Meal Packs, and your $32 calorie penalty will be waived.”
“Fuck you.”
In your car you open the diet soda and guzzle it. Then you dip a slice of bread in the mayonnaise jar, hold it up to the billboard, and wag it at the Weight Watchers bitch. The billboard advertisement changes. A handsome man in a white coat seems to look you in the eye. “You are 63 pounds overweight. Did you know candy can be medicine? Return to the store now for special discounts on ChocoLeans appetite suppressing chocolates, and your $32 calorie penalty will be waived.”
You stuff the slice of bread in your mouth, crank up your car, and peel out of the parking lot. Before you hit the first traffic light your cell phone rings. It’s another computer voice.
“This is Fairview Hospital calling to thank you for your recent donation of $32.”
Finally you are home. Home is your refuge. You fondle your food as you take it out of the shopping bags, and with a sigh you stand in front of the open refrigerator door with your eyes closed. Your phone rings again. This time it’s a text message from Archer Daniels Midland.
“You are 63 pounds overweight. Thank you. We appreciate your business.”

